Wanta has partnered with Screens Without Borders who have developed an amazing new technology to deliver professional cinematic experiences to communities who wouldn’t otherwise get the experience.
The Wanta Movie Truck is a PopOut Cinema secured on the back of a standard Utility vehicle, providing an authentic movie experience to those who would otherwise not have the opportunity. It has the ability to address community harmony by bringing community groups together in a safe and enjoyable environment, link with school attendance and provide an unparalleled platform to show health and well-being messages to numerous remote communities across the NT. We will do this by showing pre-approved health messages prior to, during and after the movie screening.
Our aim is to take the experience to fifteen remote communities across Central Australia and the Katherine region throughout the 2020/21 financial year. Through the Movie Truck project, we have the potential to reach over 10,000 remote Indigenous people.
Wanta aims to deliver a minimum of one movie per week every week of the school term (40 weeks). We work with communities and stakeholders to determine appropriate dates and films in advance, and our Movie Truck manager manages the equipment, program schedules, stakeholder engagement and ensures all ads / messages are showed as part of each movie experience.
The Movie Truck currently has support from DrinkWise and Lifeline NT, however to maximise the effectiveness and potential outcomes we are looking to partner with additional health and well-being organisations. We have the ability to show your ads, and health messages as part of the remote cinematic experience.
So far, the Movie Truck has screened the movie ‘Jumanji, the next level’ to central desert communities; Yuendumu, Papunya, Haast Bluff, Ntaria and Arlparra, and have played important health commercials from:
- Life Line about speaking up and reaching out if you are feeling down.
- DrinkWise about the effects of FASD (Fetal Alcohol Spectrum Disorder) and the importance of supporting abstinence from alcohol when planning and during pregnancy.
We supply popcorn at each movie which turned out to be a very popular community and family event, with kids and adults alike asking when we will be returning!
The Movie Truck is currently touring Northern NT communities, including Kalkaringi, Lajamanu, Ngukurr, Beswick and Minyerri. We intend to get to Yarralin, Urapunga, Santa Teresa, Amoonguna, Bulman and Titjak soon.
Wanta Aboriginal Corporation would like to thank our partners, Life Line NT and DrinkWise for helping making such an event possible and providing our communities with a memorable family experience whilst delivering some extremely important health messages.
You can also see how the truck works here.
If you would like to partner with us or find out more about the Movie Truck please feel free to contact Clare Smith on 0401 058 937 or via [email protected]
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